Creativity teamed up with business at the Lir Academy, Dublin. Royal Sun Alliance & Gig-Arts

Creativity teamed up with business at the Lir Academy, Dublin. Royal Sun Alliance & Gig-Arts

“Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life,” says Rollo May in his book The Courage to Create.

I ask, is this possible in business? I believe so, but you have to be willing to take risks and progress through discomfort to get to the finish line.

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